NAU MAI, HAERE MAI | WELCOME TO INDIGEN OFFICIAL
We are a clothing brand, created to encourage the strength of pursuing self identity.
I would like to become an ambassador for those who are yet to establish a sense of identity and belonging. Being there myself, it’s scary I’m not going to lie, but I want to cultivate a family for those who may feel insecure as I once was.
This message isn’t only for indigenous people but for anybody that feels a disconnect from self identity.
Hence the birth of indiGEN official, a clothing brand that’s inspired by our indiGENous people and the interGENerational trauma we’ve faced and risen above.
- Isaiah Karaitiana (founder of indiGEN official©)
INSPIRED BY TRADITION
Motivated by our indiGENous ancestors who adorned their carvings with patterns to convey stories through wood. We aspire to adorn our clothing with traditionally inspired designs to weave the fabric of the past and present together.
We aspire to draw inspiration from the same traditional resources our tupuna used to create these stories such as our beautiful natural landscapes and native wildlife.
